April 14, 2018: We March Again
THE CHALLENGE
The New Jersey March was organized as a satellite event to the larger March for Science – Washington, DC by Matthew Buckley, Assistant Professor of Physics and Astronomy at Rutgers University, Nicole Pezold Hancock and others from the steering committee.
In the last year, America has seen: national policy set in direct opposition to the best scientific evidence, environmental regulations rolled back and ignored, protections for public lands and resources eliminated, barriers erected that limit free travel, the undermining of public affordable education, career civil servants in scientific roles reassigned for partisan reasons, neglect of the government employees responsible for monitoring and protecting against public health threats, and wide-ranging cuts to funding for education and basic scientific research.
The experience of the last year only increased the urgency for a call for scientific advocacy and the March for Science.
The organizers required a graphic designer to create their logo, collateral and signage for the April March. Under aggressive timelines it was imperative to develop the design assets quickly and professionally, therefore they once again reached out to me for help.
THE SOLUTION
Gayle Rembold Furbert of We Design For Good met with the organizers, captured their requirements and discussed the messaging and branding required for the event. It was decided to continue with the 2017 logo but update and refresh the colors. An alternative logo was also created which clearly displayed the slogan of the 2018 March, which included an educational component and call to action. The 2018 mission emphasized study, educate and vote! Several design iterations were created for the team… once approved the alternative logo was displayed on tee shirts and placards!
THE RESULTS
Designs were delivered on time, on budget and ultimately exceeded client expectation. Many participants attended the peaceful and non-partisan march. The slogan “Study, Educate, Vote’ was well-received and motivated attendees to register to vote. Once again the Science March branding successfully promoted the event and energized the participants.
