Trenton, New Jersey: April 22, 2017
The New Jersey March was organized as a satellite event to the larger March for Science – Washington, DC by Matthew Buckley, Assistant Professor of Physics and Astronomy at Rutgers University, Elizabeth Meyers, founder of the Women’s March On NJ and Azra Baig, Director of Muslim Community Outreach.
The organizers required a graphic designer to create their logo, collateral and signage for the April March. Under aggressive timelines it was imperative to develop the design assets quickly and professionally, therefore they once again reached out to me for help.
I met with the organizers, captured their requirements and discussed the messaging and branding required for the event. I suggested the use of a font that was easy to read and appeared child-friendly, the idea was to make the subject of ‘science’ appear accessible and easily understood by all. The primary colors, blue and green were selected to resonate with Earth Day and the importance of science. The use of the science icon was added to align with the branding of the National March. With careful consideration, all design assets were created together to ensure unified look & feel.
Designs were delivered on time and ultimately exceeded client expectation. More than 3,000 participants in the peaceful and non-partisan march were motivated by many concerns, from climate change and medical research to education and human rights. The Science March branding successfully promoted the event and energized the participants.